From boy to man,
always adored design.
I was six years old when I first discovered design. At that time, it was art and crafts, and I was so obsessed with it that it felt like the most important thing in the world. Today, the only thing that’s changed is my creative output.
It’s a lot less doodling cars and superheroes now, and a lot more commercial design. I currently lead the creative direction at AMG, where I manage a team of designers who focus on both print and digital projects.
At the moment, I’m immersed in various UX and UI design books, as I’m looking to develop further within the digital design field, specifically focusing more on UX design. This is an area I’m particularly passionate about.
Nothing is more important than the end user.
Research - I conduct brand audits for clients I work with, competitor analysis, building user personas from user-based interviews.
Define - Once I understand the client and user needs, I produce a detailed brief that specifies solutions based on those requirements.
Ideate - I create wireframes and style guides that consider the key objectives, as well as conduct Information Architecture sessions with users and peers.
Prototype - I use Adobe XD or Sketch to create mock ups of my ideas and bring my wireframes to life, in both static and animated forms.
Test - I conduct user testing, studying what’s working, what needs fine tuned and then I iterate accordingly.
Some of the tools I use in everyday design life.
Some of the software I use on a daily-to-regular basis includes:
User Experience: Hotjar, UserTesting
UI Design: Adobe XD, Sketch, Illustrator, Photoshop, InDesign
Project Management: Spiceworks, Asana, Slack, Trello
CMS Platforms: WordPress, Webflow